Are you struggling to re-engage inactive past business donors? If the success of your fundraising strategic plan hinges on fundraising activities and strategies tied to past donors, then here are some ideas that may be helpful.

  1. Divide and organize your donor list: Segment inactive past donors into groups based on the amount of their previous donation, the frequency of their contributions, or their past engagement with your cause. This step can help you tailor your communication and engagement efforts to each group’s unique needs and interests.
  2. Personalize your outreach: Use customized and personal communication to reconnect with inactive past donors. Remember to acknowledge their past contributions and update them on your nonprofit’s recent activities.
  3. Offer new opportunities for involvement: Provide new chances for inactive past donors to get involved with your organization. These include volunteering opportunities and invitations to your future events.
  4. Provide social proof: Show the impact of their previous support. Share success stories and testimonials from people who have benefitted from your efforts.
  5. Use targeted advertising: Target advertising on social media platforms to reach inactive past donors. 
  6. Make donating simple and convenient: Ensure your donation process is user-friendly. 
  7. Express gratitude: Any time a donor makes a contribution of any sort, be sure to follow up with a thank-you message that adequately expresses your appreciation for their continued support.

By following steps 1-7, you should be able to easily reengage inactive past donors and build a strong relationship that should last for years to come.

If you are implementing fundraising ideas for a non-profit organization with a mission you care about and are looking for ways to make progress with donors who are hard to reach, suffering from donor fatigue or giving to causes other than yours, be sure to check out https://fuelyourfundraiser.com. There you will find a fundraising plan template, “done for you” fundraising emails, activities and fundraising resources you can use for FREE.

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